Tag Archives: Running

Taking Vermont by Storm

Mike Hall at Vermont 100Last weekend Becca and I made the trek to Vermont for the Vermont 100-miler.  We were going out for a fun filled weekend “crewing” for Mike who was attempting his first 100-miler.  Neither of us had ever been to a 100-mile race event and really had no idea what we were supposed to do as Mike’s crew.  All I knew is we had to meet Mike at certain points of the race and make sure we kept him alive (fed, hydrated) and moving in hopes of finishing the race under his goal of 24 hours.

Waiting at the Vermont 100To me, this meant we would be sitting around for hours waiting for Mike to come to an aid station, give him some water and food, watch him take off down the trail, and repeat for 24 straight hours.  When you look at it that way, it does not really sound like a fun filled weekend.

To tell you the truth, Becca and I had a great time.  We camped out for a portion of two nights (with a bit of sleep), met some great people (Jeff, Geof, and Serena), caught up with a few friends (Paige, Stephen, Kelly, Jamie & Mike’s parents), and got to enjoy the beautiful Vermont horse country.  We also got to see Mike demolish his goal of 24 hours.  He finished in just over 22 hours 20 minutes, an incredible 100-mile debut.

Serena, is this what it takes to get 3rd place? No can do Mike!

Serena, is this what it takes to get 3rd place? No can do Mike!

All that being said, the point of this post is not to recap our weekend or even recap Mike’s race (he did that on his blog and I encourage you to check it out).  I am writing this to congratulate Mike.  But it is not to congratulate him for finishing the race or achieving his goal. (We already did that in person and email.) I want to congratulate him for the focus and determination it took to prepare properly for the race, which ultimately helped him to make the Vermont 100 his ____ (I think you all know the next word).

I have known Mike for nearly 15 years.  And one consistent thing about Mike is his love of dreaming up ideas, the crazier or more off-the-wall, the better.  In college, he dreamt up things he wanted to do or businesses he wanted to start.  A couple of my favorites include:

  • Selling advertising on toilet paper (the best path to create a crappy brand)
  • Start a line of doggy earrings (as a dog owner you would think he would have noticed how much they scratch their head and ears)

Mike now knows that when he gets silence after sharing an idea, it is my way of gently telling him it might not be the best idea.  Not to say he does not have good ideas.  He actually has many of them, including doing trash runs at races.  But for every incredible idea, he typically has 10, let’s call them, more interesting ones.

And when Mike decides to jump on an idea, he does not always think it through. This often leads to him being a bit unprepared.   If you read back on his blog you will see many of these instances including arriving for a 50-miler at 11pm the night before the race with no lodging arrangements.  He also locked his keys in the car that same night and started the race with his water bottle sitting securely on top of his car.  I personally get quite a bit of amusement from these adventures.

As much as I like to bust on Mike, this is not the point of today’s blog.  When he told me that he had signed up for the Vermont 100, I was a bit concerned.  He had yet to even run a 50-miler, an important qualification for getting into the Vermont race.  I told him several times you can’t just wing a 100-mile race, especially with an aggressive goal of finishing under 24 hours.

Mike hardly tried to wing this race.  He put a great training plan in place working with Bryon Powell and followed it.  And he put together a thoughtful race plan and followed it, improvising as appropriate.  He put together a seamless plan for his crew (we knew at every aid station – what to feed him, how to hydrate him, and what clothes to offer him).  He even had his bags packed with all the gear and chow to sustain him when we arrived in Burlington 36+ hours before race start.  So congrats Mike!  Keep dreaming, and with a little bit of planning you will go further and faster than you ever imagined!

P.S.  And of course, Mike’s Atayne gear contributed to his success.  We like to say: you will run faster (and further) without the weight of the world on your shoulders.

Life is Like a Box of Chocolates…

Run Forrest Run

Run Forrest Run

“My momma always said, ‘Life was like a box of chocolates. You never know what you’re gonna get.’”
-Forrest Gump

Generally speaking, I have to say I agree with Momma Gump. I don’t necessarily believe in destiny.  I think people have the ability to choose their path in life.  Take me for instance.  Who would have ever thought that I would be “destined” to start a company that makes athletic gear from “trash” and organizes people to go out for runs and pick up trash?

Don’t get me wrong; I absolutely love what I do.  Being able to start a company around things I am passionate about (an active lifestyle and the environment) is a dream come true.  But I question if it was my destiny, or at least I used to.

My mom recently shared a picture with me that I drew when I was about 8 years old.  I was not at all surprised to see it was a scene of people running.  I used to draw sports pictures all the time – from running and soccer to baseball and basketball.  What really caught my attention was the fact that I added a trashcan near the race finish line of the picture.

The Fine Art of 8 Year Old Jeremy Litchfield

The Fine Art of 8 Year Old Jeremy Litchfield

As I reflect on this picture, I have few questions:

  • How did I pass the 3rd grade with these drawing skills? (Although, I was a much better drawer at that age than I am now.)
  • Why does the little dude in the back have such big feet, but such little arms?
  • Did I know when I was 8 that my future would combine running and trash?

I don’t have answers to the first two questions, but maybe the answer to the third is something like this:

“I don’t know if Momma was right or if, if it’s Lieutenant Dan. I don’t know if we each have a destiny, or if we’re all just floating around accidental-like on a breeze, but I, I think maybe it’s both. Maybe both is happening at the same time.”
-Forrest Gump

I would love to hear other people’s stories of destiny, floating breezes, or both.

P.S. My very creative mother turned the picture into some great note cards that I use for hand written notes.  If anyone is interested in custom note cards, I highly recommend her services.  Leave a comment and I will make the connection.

What’s Your Red Shirt

I came across an interesting article today through the Treehugger newsletter, The Five Least Green Ways to Break a Sweat.  Much to my dismay, training for a distant marathon was #2 on the list.  For me, it is exciting to run races in other cities and, I hope, other countries, in the near future.  What better way to take in the sites and sounds of a location than by covering 26.2 miles on foot?  Unfortunately, being a globe-trotting marathoner is a major eco-sin.

It can be a huge challenge to balance your love of an active lifestyle with strongly held values of environmental sustainability.  Think of the impact of all the travel to far-off locations for hiking, running, biking, paddling, or climbing.    Add in all the waste generated by race events, most of which does not get recycled (something we are addressing).  Finally, top that off with the environmental consequences of the resource- and energy-intensive gear and equipment required to enjoy your active pursuits.  When you add it all up, even the most eco-conscious athlete treads pretty heavily on our planet.

When we launched Atayne, our goal was to address the gear issue.  My own bad experience with a new red performance top led me to research the safety (people and planet) of performance apparel; I learned  how destructive the current industry model is.  I felt like I had to compromise my environmental and social values, to attain my athletic goals.  I asked myself a simple question, “Do I continue to compromise my values, or do I be the change I want to see?”  Atayne (pronounced attain) was the answer to that question.

What started out as a bad experience with a red performance top has transformed into a company dedicated to inspiring positive social and environmental change through the power of active lifestyles.  One way we are fulfilling this mission is by creating high performing athletic gear that is sensitive on the planet and safe for the people who make and use it.  But to realize our vision we need to be more.  I think we need to continually create tools for the eco-active set to reduce their impact on the environment, as well as help them inspire others to do the same.

I want to end this post with a few questions in the hopes of facilitating a conversation and generating some new ideas.

  • What is your “red shirt”?  What are the environmental and social compromises you feel that you are making in your active lifestyle?
  • What part of your active lifestyle do you feel has the biggest impact on the environment?
  • What can people do to reduce their impact on the environment by engaging in the activities they love i.e. running, hiking, cycling, paddling, climbing and generally leading an active lifestyle?

If you have other thoughts, ideas, or questions outside of this list, I would love to hear them.  The more information we get from our friends, the better we can meet the needs of the Atayne community and our planet.

Will Run 4 Trash Part III

For those who have followed my blog for a while, you probably have noticed my fondness for writing about running for trash (Will Run 4 Trash Part I and II).  I promise, I do think about other things, but I had to write about it at least one more time.  This story was too good to not share.

While most people know Atayne as a brand of environmentally friendly performance apparel, that is only a tiny part of the story.  Our company exists to inspire positive environmental and social change through the power of sports and active lifestyles.  One way we do this is by developing high performance products that are sensitive on the environment and safe for the people who use and make them.  But what about the other things we do?

Oh, The Cups...
Oh, The Cups…

Today, I want to talk about how we are helping races and events clean up their act.  Not that they are intentionally trying to destroy the environment, but the current model of how they are run often leaves a heavy footprint.  Consider road races.  When you think about all the cups, energy gel packs, plastic bottles, and cardboard boxes, the amount of waste from even small events can pile up.  Where does all of this go?  Most of the time, it ends up in a landfill.  And then there is the less visible waste: the packaging for all that stuff and the emissions from all the travel to and from the events.

I am not advocating that we should stop these events.  They are an important part of encouraging active lifestyles and fostering community.  What I am advocating is that we need to change the current model.  And here is the story of just one little step we are taking to play our part.

Team Atayne
Team Atayne

After our pilot race sweeping of the Urban Epic, we decided to take on a bigger challenge.  On October 5th, the good people of Maine and the Maine Marathon greeted us with open arms as we worked together to keep as much recyclable material as possible out of their landfills.  Over 30 Team Atayne volunteers (including my 80 year old grandmother Mammie) came together to help leave the course cleaner than the race found it.  Our runners ran the course behind the 3,000 race participants picking up trash, while our aid station and start/finish line volunteers sorted recyclables from non-recyclables. The results speak for themselves:

  • Over 80 bags (30 gallons each) of paper cups were recycled
  • A trailer full of cardboard was recycled
  • Nearly 4,000 plastic bottles and jugs were submitted for redemption and recycling.  This helped raise another $100 for the race charity, the Center for Grieving Children, and saved the energy equivalent of lighting a 60-watt bulb continuously for 2 years and 8 months!

Not only was this good for the environment and the community, it was good for the race.  The event needed to order one less dumpster, which saved them money.  Yep, the proof is in the pudding: going green saves green!

Here’s my challenge to you.  Step outside of your “daily” model (or routine) and think about little steps you can take to create positive change.  Even the smallest steps move us forward on a long journey.  Have fun and be creative.  As Dr Seuss taught us when we were young, “Think left and think right and think low and think high. Oh, the things you can think up if only you try!”

And who says you can’t have your cake and eat it too?  All 30 volunteers reported having a great time!  For a more light hearted recap, check out Mike’s latest entry on his Polka Dot Shorts Blog.

Also check out Paige’s and Stephen’s recaps.  Paige ran with Team Atayne instead of running the half-marathon as previously planned.  Stephen ran the Maine Marathon, qualifying for Boston, and then helped to volunteer with Team Atayne.

Atayne Launches with Some Trashy Competition

A few weeks ago I wrote about the Atayne investor dinner in my “What Keeps You Up at Night?” (June 25) blog. Since then, things have kicked in to high gear. Following that meeting, substantial seed funding was secured. The call for support in my June 25 blog was answered as people showed their belief in Atayne by responding to the blog (via personal emails or comments) and by visiting the website to sign up for the email list. We are now running full steam ahead. The website is set to launch this week (as my girlfriend is pushing me to hit the magical 8-8-08 date) and sales will follow about a week later. There is not doubt this success is due in large part to the Atayne community.

On top of all of that, we took part in our first official event on Saturday, July 26 in Portland, ME. Atayne was one of the sustainability sponsors of the Zone Urban Epic (ZUE). Atayne’s participation was not your typical “plaster your logo on everything” sponsorship. No, we decided to get a bit more creative in our visibility and simultaneously do something positive for the environment.

Will Run 4 Trash

Will Run 4 Trash

While the ZUE entrants ran for pride, glory, and accomplishment, Team Atayne ran for trash and a cleaner environment. Following closely behind the race participants on the course, Team Atayne collected trash of all types to leave the course even cleaner than the ZUE athletes found it. Additionally, through an innovative partnership with upcycling firm TerraCycle, we had collection stations for energy bar wrappers, nutritional gel packs, swim caps, polyester-based sports apparel, bottles and cans, and more. What did we do with all this so-called trash? Not send it to a landfill! Working with TerraCycle, Atayne will use as many of those “trashed” materials to make eco-friendly products ranging from tote bags and purses to sports apparel and shoes.

Overall, Atayne’s particaption in ZUE was a great success. We made some new friends for Atayne and collected over 100 lbs of trash from the second segment of the run course (just 3 miles)! For me, it was a rather startling load and yet another wake-up call for the problem we have with waste in our society. (See my June 5 blog for more.)

Team Atayne

Team Atayne

These results would not have been possible without the help of some incredible volunteers. A group of 5 college students/recent grads dedicated their weekend to picking up trash. There was nothing glorious in it for them: just a free shirt and the knowledge that they did something good for the environment.

The evening before the event, Mike and I decided to provide them with a small monetary incentive. But instead of straight pay, we set it up as a competition. Might as well get into the competitive spirit of the event. We would split the group into two teams. The team that collected the most garbage would win $100. Not a ton of money, but enough to get the competitive juices flowing.

Instantly upon announcing the competition, it was on. The teams divided, and the “trash” talk began. Mike and I sat back and smiled as a group of 21 to 22 year olds got excited about the prospect of picking up trash.

Saturday morning we were out at the event bright and early. While setting up, Mike and I talked about how once the collection was over we would help the teams sort what was collected and educate them on what can be reused or recycled and what must be thrown away. This would be a great opportunity to educate this young group on being good environmental stewards.

Back From the Run

Back From the Run

Later that morning when the group, led by Mike, returned from their collection run they were all a bit sweaty but all were smiling ear to ear. They dropped the 9 completely full bags of trash at my feet and joyfully started telling me about their run. After several minutes they stopped, and I asked, “Okay, but who won?”

One of them quickly answered, “Who won? No one won. We all joined forces.”

This caught me by surprise, and I then noticed Mike smiling at me. On a day when we thought we would be teachers, we turned out to be the students. Without saying anything, our young volunteers reminded us that when it comes to saving our planet, we are all on the same team.

Atayne Tackles the Mojave Desert – Installment #1

This post turned out a bit long, so I broke it up in three installments for your reading pleasure. I hope you enjoy and stay with the story.

A few months ago, I was making some retail visits to scout competitive products to the Atayne line. I remember looking at the hang tag on a particular shirt and reading how testing at the Human Performance Laboratory proved that the shirt I was holding performed better at moisture management than a cotton t-shirt. Oh really? Hasn’t every sports apparel company been telling us that for the past several years?

But at the time, I did walk away thinking I would need to conduct this type of testing for Atayne products. It would be very important to the success of the company to scientifically show that the Atayne line, designed and produced in a sustainable manner, performs just as well as the current, environmentally harmful offerings.

As time has passed, my feelings about doing this type of laboratory testing have lessened. The change in my mindset has nothing to do with my insistence on proving the high performance of Atayne products, but rather my thought on how you actually measure performance.

A question for all the active souls out there: when is the last time you had a race or trained in a laboratory? I am guessing 99.9% of you are saying never (I am leaving that 0.1% in case someone from the study referenced above is reading this entry). The reality is we do not perform in a lab. We perform outdoors – where weather, terrain, and other unexpected surprises impact our performance. I guess if you train on a treadmill or stationary bike you might approximate the perfect conditions of a lab, but if you are anything like me, you avoid any form of hamster wheel training like the plague.

I decided that to truly test the performance of our products, it needs to be done in the harshest conditions that one might find in nature. And this brings us to the first true test of Atayne products and the latest adventure of my good friend and soon to be business partner Mike. On June 28, 2008, Mike took off (donned in an Atayne top) for a 13.1-mile journey through the Mojave Desert in the blistering sun and 110+ degree temperatures. How did Atayne perform? I will let Mike tell you himself. I hope you enjoy the story, because I sure did.

—————

“Never Limit Where Running Can Take You.”
– Bart Yasso

I had the pleasure of meeting Bart Yasso a few weeks back while buying a new pair of running shoes at Fleet Feet Sports in Chicago. For those of you who don’t know of Bart, he’s considered by many to be the Mayor of Running. He has been a long time staple in the community and has recently released his first book My Life on the Run, which reflects on his life, adventures, and philosophies. Already eager to read his book, it was an unexpected surprise to run into him that day. He signed my book and inscribed the above quote on the inside cover. How appropriate that a couple weeks later running would take me to the Mojave Desert to participate in the Running with the Devil Half Marathon – thanks Bart!

You might be wondering how I got myself into this little adventure. I was sitting at home thinking about my upcoming business trip to San Diego and plans to spend the prior weekend in Vegas with a few work friends. All of a sudden, an email pops up from Jeremy with a “great idea.”

In exact words from the email, Jeremy wrote:

Hey Mike, check out this race on June 28th near Vegas – you’re going to be out there that weekend, right? I think this would be a really great test for Atayne and great experience for you. Why don’t you run it? Check out the description below – it’s supposed to be a “spectacularly scenic course” and I’ve heard a lot of fun.

“Most race organizers go to great lengths to ensure their races are held in ideal running conditions; 40 degrees, light breeze, overcast. Many aim to make their courses flat and fast, or even downhill to facilitate runners to smash their PR. Not this one! Held in summer in the middle of the day thru the dry Mojave Desert, athletes will be challenged to contend with extreme heat and unrelenting rolling hills as they traverse this spectacularly scenic course.”

What do you think?

Interesting how he pointed out the scenery. All I remembered after reading the description was MOJAVE DESERT, MIDDLE OF THE DAY, EXTREME HEAT, and UNRELENTING ROLLING HILLS. Oh, and nowhere did I see FUN EXPERIENCE. That said, Jeremy knows I love a challenge and oftentimes commit to things without fully thinking them through – so of course I welcomed the opportunity to challenge myself and field-test Atayne in the most extreme of circumstances. Real smart Mike…

Give Someone 5

One of the things I love most about running is that for about an hour each day I can step away and exist in my own little world. And it is so simple. I throw on my shoes and headphones and head out the door. No one can bother me or interfere with my time. I can lock out everything and deal with only the thoughts I choose to keep in my head.

While this is an important release for me, and most people need “their time” each day, I think it is important to not fully block yourself out from the rest of the world. In the words of Mike Marriner, “Expand your scope of what the world holds. Rent that independent documentary you usually wouldn’t rent. Talk to that person in the coffee shop you normally wouldn’t talk to. It’s so important to keep your eyes open. How can you find what you’re passionate about when you only see 10 percent of what’s out there?”

If you have read any of my other posts you might be thinking, “Where the hell is he going with this?” Well, I am thinking the same thing as I write. But I guess I am starting here because of something that happened to me a couple weeks ago on a run, the time of the day when I fully close myself off from the world.

It was a pretty typical Thursday evening run, 6 miles. Not a whole lot was different from the 6 miles I did the day before, except that I happened to be in New York and was running through the Williamsburg neighborhood of Brooklyn. For those of you not familiar with Williamsburg, many residents describe it as “an exclusive area of artists and hipsters.”

When I started the run, I just knew it was not going to be a good one. My legs felt flat and with every step I took my stomach told me to duck into the next pizza place to grab a slice. I continued to struggle through the first 4 miles and then something happened. About 100 feet ahead I noticed a mother and her young daughter walking toward me. The girl, about 4 years old was bopping along, and when we got about 50 feet away she put out her hand. I wondered what she was doing, and then it hit me. She was waiting to give me 5!

At first I was a little unsure of what to do. Should I take a quick left and avoid the whole thing? Should I just pretend I didn’t see her? It amazes me that I had those thoughts, because the answer was simple – stick my hand out and give her 5. And when I did, everything changed. My tired legs and hungry stomach suddenly become unnoticeable. All of a sudden I felt great. That little girl, who I will probably never see again, gave me a spark. She changed my whole perspective. I closed out the final two miles feeling great. And it was all because some little girl gave me 5.

So why did I feel the need to share this story? I think it is because everyday we all encounter times when we can turn someone’s day around if we just keep our eyes open and heads up. Whether that person is a friend, family member, acquaintance, or stranger, we often forget how simple gestures can have a huge impact on someone.

  • Mom and dad can give 5 minutes to play catch or dolls with your kids
  • Acquaintances can give 5 simple words “How is your day going?”
  • Strangers can give 5 or a smile to someone passing by

This being said, I am probably one of the worst culprits. With launching Atayne comes a lot of challenges and high levels of stress. It is very easy to get tunnel vision with a focus solely on the company. I often find myself walking down the street unaware of my surroundings. For all I know I could have walked by 100, metaphorical or literal, high 5s. I addressed this briefly in my Waiting for My Real Life to Begin post. Part of the joy of entrepreneurship is enjoying the journey along the way.

This does not just apply to entrepreneurs. Just remember, “Life is a journey, not a destination” (Ralph Waldo Emerson). Enjoy the journey one step and one high five at a time. I’d love to hear your high 5 stories – as giver or receiver.

Will Run 4 Trash

“A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has.”
-Margaret Mead

Memorial Day weekend I went out for a great trail run with a college buddy, Mike. We did about 14 miles of running and another 2 miles of hiking through the Difficult Run Trail and Great Falls Park. Everything about the run was near perfect. I was with my best friend and away from the hustle of Washington DC. The weather was in the high 60s to low 70s, and there was plenty of shade to keep us cool. We got off track a couple times (some might call it lost), but that only added to the adventure. Had we been wearing Atayne apparel it would have been absolutely perfect (sorry, that will be the only bit of shameless self promotion in this post).

Besides reminding me that I need to get off the pavement and spend more time on the trails, the run once again opened my eyes to an issue that is often easy to overlook – trash.

As we were walking back to my car at the end of our run, Mike shouted from behind me, “What are you doing?!?” Not understanding what he was talking about I turned around and noticed him pointing at a discarded empty beer can. He continued, “What? Are you going to walk right by it?”

For any of you who know me this may come as a surprise. I am often accused (with good reason) of getting a tad preachy about environmental issues and have been called an organic food snob (something I am proud of). But here I was getting called out. I turned around, picked up the can, and put it in a small pocket of the CamelBak I was wearing.

The rest of the walk to the car, Mike and I continued to pick up glass and plastic bottles and aluminum cans. In a short distance, we had picked up 6 cans, 4 plastic bottles, and 1 glass bottle. Unfortunately, these 11 items are a fraction of what we had to leave behind because we could not carry them all.

I think we can all agree that littering is not a good thing. It has the “amazing” ability to turn beautiful landscapes into cluttered messes. However, some of the biggest consequences of littering are ones that we don’t even see. Consider a few things.

Recycling is a very easy way to save energy. Take the 6 aluminum cans we picked up and recycled. By recycling those cans we saved the amount of energy it takes to run a TV set for 24 hours. That is also the energy equivalent of 3 gallons of gasoline. In the US alone, we throw away almost 60 billion aluminum cans per year. So we are essentially wasting the energy equivalent of 30 billion gallons of gas: this is the amount of fuel that 60 million cars use in one year.

Now think about the plastic. I am not even going to address the energy savings. I think I already got my point across above (remember – plastic comes from petroleum). What do you think would happen to the plastic bottles if we had not picked them up? Yes, someone else might have, but more likely rain would have washed them into Difficult Run, a small stream in northern Virginia. They would have flowed into the Potomac River, the Chesapeake Bay, and then the Atlantic Ocean. Then what? Out of sight, out of mind. Right?

The plastic would have broken up into smaller pieces during its journey. Some unsuspecting bird may then have mistaken it for food. Take a look at the stomach contents of just one albatross that made this mistake (Image taken from Shifting Baselines). Or it may have gotten caught up in ocean currents and made its way to the Great Pacific Garbage Patch, an area of trash in the Pacific Ocean with a size estimate that varies from the size of Texas to double that of the continental United States.

This is scary and somewhat depressing stuff, but I hope at this point you don’t feel hopeless. Yes, this could be a big challenge. But with every challenge comes the opportunity for greatness, the opportunity to change the game. Let’s think about the “game” of running. Every day millions of people in the US go out for a run, and those millions of people probably pass by hundreds of millions of pieces of trash. What if a few of them picked up just one piece of trash at the end of their run? We could make a pretty big impact.

I am not in anyway going to claim that I am the first person to come up with this idea. Eco-Runner, Samuel Huber and many others were doing it before me. But I am going to claim that I may be the first to calculate the potential environmental impact.

According to Simmons Market Research Bureau there are 13.2 million people who run every chance they get and an additional 13.1 million who run occasionally. So there are over 26 million runners in the US and millions more across the globe. What if 10% or 2.6 million runners picked up a piece of trash just once a week at the end of their run and then recycled it? That would be over 135 million pieces of trash each year. If all the pieces of trash were aluminum cans and those cans were recycled, we would save the energy equivalent of 67.5 million gallons of gas or the equivalent of removing 135,000 cars from the road.

So next time you run by a piece of trash and think that picking it up (and taking it where it can be recycled) will not have an impact, think of the other 26 million runners who might be picking up a piece of trash as well. Together we can change the world.

The First Run of the Rest of My Life

This posting is long overdue, and not because I am behind on writing for my large base of loyal readers. (Hey, I had 78 views one day last week. That’s huge from where I sit!) It is overdue because it has been about a month since I received the first Atayne samples, and I am just now writing about it.

Why did it take me so long? I am not quite sure. I think when I first received the tops I treated them like they were priceless pieces of art or ancient artifacts. I handled them gingerly and even had a hard time letting others touch them. I know it sounds odd, but they were my babies. So I finally got over that and decided it was time to treat them like what they actually are, performance tops.

After nearly three weeks of having the prototypes in hand I finally threw the men’s top on for its first flight. Decked out in Atayne’s first sample, the run I took on May 21, 2008 will have its place in my memory as the first run of the rest of my life. It is kind of hard to explain how I felt during the run. A friend of mine used a great analogy. “Was it like when you got a new pair of sneakers as a kid, and you felt like you could run as fast as Speedy Gonzales?”

Yup, it was a lot like that. I felt like I was running at the speed of light, and in fact I was running pretty fast. I would consider myself a decent runner. I usually run an easy 6 miles in the range of 43 to 44 minutes. But on this day, I ran 6 miles in 42 minutes and 16 seconds, and I did not feel like I was pushing much harder than usual. I also felt like a kid again. Like anything was possible. Nothing could get in my way.

Was the shirt perfect? I would be lying if I said yes. There are some issues with the fit that I need to work out, and I am still deciding on the optimal logo size and placement. And those are just the start. But I can say the shirt was very good, and of course in my mind it is already better than what is available. It performed just as well as my other shirts by Nike, Under Armour, Asics, and Saucony. But it did not have the hidden, compromising side effects. It was not virgin polyester, derived directly from petroleum and it did not have questionable chemical treatments. Not perfect yet, but well on its way.

What was perfect was my run that day. I don’t think many people would consider a hilly run in a thunderstorm with a stiff head wind perfect, but on this day I did. A weight had been lifted off my shoulders: the weight of years of running in apparel that also comes with guilt, but even bigger, the weight of a year of work without having something tangible in hand.

As I hit the home stretch on my run and a grueling ¾ mile stretch uphill, I thought the timing would be perfect if “Waiting for My Real Life to Begin” came on my iPod (see blog on May 19 for more on this theme). It didn’t. Instead, and perhaps even more appropriate, was Keane’s “Everybody’s Changing.” I am hoping everyone will be changing from Nike, Adidas, New Balance, Brooks, Asics, and Saucony to Atayne.

So here is my final assessment of the first Atayne run. My expert research shows you will run faster without the weight of the world on your shoulders.

My expert research shows you will run faster without the weight of the world on your shoulders.

The Original Red Shirt

“I’m just writing a story that I want to read.”

-Jean M. Auel

I find it very interesting how one seemingly meaningless experience can have such a significant impact on a person’s life. My experience with a shirt that cost $19.99 was the event that prompted me to write the story that I want to read.

In the summer of 2007, I bought a few pieces of new performance apparel as part of my preparation for the fall marathon season. One of the things I bought was this red shirt. The Original Red ShirtIt was nothing fancy, just a simple COOLMAX® shirt. It was actually the COOLMAX® Extreme Fabric, which according to their website would give me “Cool Comfort for Extreme Performance.” The product hangtag told me the shirt would reduce skin temperature and dry faster (3 minutes faster) than the competition. There was no doubt in my mind that this shirt was just what I needed to run a Boston qualifying time in my next marathon.

The first time I used the shirt for a workout, it was a typical Washington, DC summer morning – hot and humid. Within a few minutes of starting my run, I had begun to sweat heavily, and I soon noticed that red dye from the shirt was starting to trickle down my legs. By the time I was done with my workout, the trickle had turned into more of a gusher, and my legs were now covered in red dye. Adding insult to injury, my shorts were stained, my socks were stained, and my shoes were stained.

The experience left me with an uneasy feeling: what nasty chemicals were being absorbed into my body as I was trying to make myself healthier by running? I decided I would research what performance apparel really is, and I found out some remarkable things.

While I thought I had just bought a red performance shirt, I also got:What I Really Got

  • About one-tenth of a gallon of petroleum
  • Antimony
  • Dioxins
  • Heavy Metals
  • Azo Dyes
  • An unpronounceable chemical finish

Not only are the above environmental pollutants, they are known carcinogens. These carcinogenic substances are what I put on my body every morning when I workout in hopes of preventing things like cancer.

On top of that, of the $6 billion worth of performance apparel that is sold in the US each year, 85% of that will end up in a landfill where it will sit for thousands of years. If enough light reaches it, it will photo-degrade into its harmful chemical compounds that will leach into the water stream. Or the apparel might be incinerated. In that case its harmful chemicals and pollutants would be released directly into the air. Why die a slow death, right?

Instead of running, why don’t I just sit on my couch, eat a Big Mac, smoke a pack of cigarettes, and throw some more toxic waste in the Potomac River? It seemed like either path was going to result in the same ending.

You can look at this as a problem or an opportunity for change. I could continue to be frustrated with how the apparel industry’s status quo sacrifices the safety of their customers, workers, and the planet to make products. Or I could write a new story for the industry. The red shirt has become the first chapter in this story. I am not quite sure where this story will go, but I can be certain of one thing – Atayne will never make a red shirt.