“There are those that look at things the way they are, and ask why? I dream of things that never were, and ask why not?”
-RFK
In my last post, I mentioned that Atayne will be expanding the graphics we offer with the launch of version 2.0 of our tops. This is something that has generated a lot of excitement from the Atayne community. We know people’s active pursuits are about more than just running and include cycling, hiking, yoga, paddling, rock climbing, rowing, skiing…the list goes on and on.
It surprises me (although it shouldn’t) that we’re sometimes asked the question, “Why do your shirts all have sayings, statements, or symbols?” To us, it’s kind of like asking why does your country have a constitution and a flag?
Here is the thing: the point of view is the point.
To us, the alignment of technical excellence with environmental and social consciousness without an obvious point of view is like a beautifully engineered and handcrafted sailboat without a rudder. Plain and simple, our products wouldn’t exist without the point of view. In fact, everything we do, we do with a point of view.
- We don’t just make athletic gear; we make athletic gear from trash.
- We are not just building a company; we are gathering a community of people who blend determination with talent and set a course toward ambitious dreams.
- We don’t chase cheap labor around the globe; we look for factories in our backyard to create jobs for the community that is buying our products.
- We don’t just go out for a run, bike ride, or stroll en route to the gym or yoga; we pick up trash along the way.
There are thousands upon thousands of people who pass day-by-day with plain old shirts emblazoned with the marks and logos of multi-million dollar corporations. But then, there are those, like you and me, with something to say. It is we, who when united in a shared point of view, create the winds of change.
That’s my point of view, I welcome yours.
