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	<title>Comments on: Atayne Launches with Some Trashy Competition</title>
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	<link>http://thestoryofaredshirt.atayne.com/2008/08/05/atayne-launches-with-some-trashy-competition/</link>
	<description>The story behind the founding and growing of Atayne</description>
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		<title>By: Will Run 4 Trash Part III &#171; The Story of a Red Shirt</title>
		<link>http://thestoryofaredshirt.atayne.com/2008/08/05/atayne-launches-with-some-trashy-competition/#comment-181</link>
		<dc:creator>Will Run 4 Trash Part III &#171; The Story of a Red Shirt</dc:creator>
		<pubDate>Mon, 27 Oct 2008 00:52:45 +0000</pubDate>
		<guid isPermaLink="false">http://thestoryofaredshirt.wordpress.com/?p=76#comment-181</guid>
		<description>[...] probably have noticed my fondness for writing about running for trash (Will Run 4 Trash Part I and II).  I promise, I do think about other things, but I had to write about it at least one more time.  [...]</description>
		<content:encoded><![CDATA[<p>[...] probably have noticed my fondness for writing about running for trash (Will Run 4 Trash Part I and II).  I promise, I do think about other things, but I had to write about it at least one more time.  [...]</p>
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		<title>By: Jeremy Litchfield</title>
		<link>http://thestoryofaredshirt.atayne.com/2008/08/05/atayne-launches-with-some-trashy-competition/#comment-111</link>
		<dc:creator>Jeremy Litchfield</dc:creator>
		<pubDate>Thu, 07 Aug 2008 18:03:09 +0000</pubDate>
		<guid isPermaLink="false">http://thestoryofaredshirt.wordpress.com/?p=76#comment-111</guid>
		<description>J.N., thanks for your story!

&quot;How you respond to the challenge in the second half will determine what you become after the game...whether you are a winner or a loser.&quot;
-Lou Holtz

It is obvious what you have become.  We look forward to you being a life long friend of Atayne.</description>
		<content:encoded><![CDATA[<p>J.N., thanks for your story!</p>
<p>&#8220;How you respond to the challenge in the second half will determine what you become after the game&#8230;whether you are a winner or a loser.&#8221;<br />
-Lou Holtz</p>
<p>It is obvious what you have become.  We look forward to you being a life long friend of Atayne.</p>
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		<title>By: J.N.</title>
		<link>http://thestoryofaredshirt.atayne.com/2008/08/05/atayne-launches-with-some-trashy-competition/#comment-110</link>
		<dc:creator>J.N.</dc:creator>
		<pubDate>Thu, 07 Aug 2008 16:47:19 +0000</pubDate>
		<guid isPermaLink="false">http://thestoryofaredshirt.wordpress.com/?p=76#comment-110</guid>
		<description>This site truly stands for what running can do for a person.  True Story - in college I was kind of in a &quot;weird place.&quot;  People thought I was a recluse, kind of effeminate and geeky.  I specifically recall being called a geek by this one jerk, and I got so mad I basically cried all night....and that was on my vacation!  Then I started to run.....and my life changed.   I got into great shape, my grades got better, and I bought a dog.  Reading your site reminds me of how people can get behind a cause like running and the environment.  I am behind you Jeremy! Thanks!</description>
		<content:encoded><![CDATA[<p>This site truly stands for what running can do for a person.  True Story &#8211; in college I was kind of in a &#8220;weird place.&#8221;  People thought I was a recluse, kind of effeminate and geeky.  I specifically recall being called a geek by this one jerk, and I got so mad I basically cried all night&#8230;.and that was on my vacation!  Then I started to run&#8230;..and my life changed.   I got into great shape, my grades got better, and I bought a dog.  Reading your site reminds me of how people can get behind a cause like running and the environment.  I am behind you Jeremy! Thanks!</p>
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		<title>By: Linder</title>
		<link>http://thestoryofaredshirt.atayne.com/2008/08/05/atayne-launches-with-some-trashy-competition/#comment-109</link>
		<dc:creator>Linder</dc:creator>
		<pubDate>Thu, 07 Aug 2008 03:50:27 +0000</pubDate>
		<guid isPermaLink="false">http://thestoryofaredshirt.wordpress.com/?p=76#comment-109</guid>
		<description>Great job guys!  For all of you Atayne Followers:  There&#039;s a wonderful article about Jeremy and Atayne in the local newspaper near the town in Maine, where Jeremy grew up .  It&#039;s in the Sports Section- Environmental Apparel - August 6, 2008.  http://www.timesrecord.com.  If you get a chance, check it out.</description>
		<content:encoded><![CDATA[<p>Great job guys!  For all of you Atayne Followers:  There&#8217;s a wonderful article about Jeremy and Atayne in the local newspaper near the town in Maine, where Jeremy grew up .  It&#8217;s in the Sports Section- Environmental Apparel &#8211; August 6, 2008.  <a href="http://www.timesrecord.com" rel="nofollow">http://www.timesrecord.com</a>.  If you get a chance, check it out.</p>
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		<title>By: Paige</title>
		<link>http://thestoryofaredshirt.atayne.com/2008/08/05/atayne-launches-with-some-trashy-competition/#comment-108</link>
		<dc:creator>Paige</dc:creator>
		<pubDate>Wed, 06 Aug 2008 15:24:50 +0000</pubDate>
		<guid isPermaLink="false">http://thestoryofaredshirt.wordpress.com/?p=76#comment-108</guid>
		<description>Another great blog!  I&#039;m proud of you guys and what you&#039;re doing; it&#039;s incredible the positive influence you&#039;ve already had on others.  I&#039;ve actually started interuppting my runs along the lakefront path to pick up garbage...at my soccer game last night, some putz turned a garbage can upside down and dumped the contents all over the pitch, so I walzted over and cleaned it all up.  I felt pretty damn good after that, and it&#039;s all because Atayne and what it stands for has become top of mind.  I never really used to think twice about seeing litter on the ground, now it drives me crazy and I have to pick it up!  I&#039;ll never throw another hydration station water cup on the ground again...

I can&#039;t WAIT to get my first Atayne shirt!

Good job guys : )</description>
		<content:encoded><![CDATA[<p>Another great blog!  I&#8217;m proud of you guys and what you&#8217;re doing; it&#8217;s incredible the positive influence you&#8217;ve already had on others.  I&#8217;ve actually started interuppting my runs along the lakefront path to pick up garbage&#8230;at my soccer game last night, some putz turned a garbage can upside down and dumped the contents all over the pitch, so I walzted over and cleaned it all up.  I felt pretty damn good after that, and it&#8217;s all because Atayne and what it stands for has become top of mind.  I never really used to think twice about seeing litter on the ground, now it drives me crazy and I have to pick it up!  I&#8217;ll never throw another hydration station water cup on the ground again&#8230;</p>
<p>I can&#8217;t WAIT to get my first Atayne shirt!</p>
<p>Good job guys : )</p>
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		<title>By: Michael Hall</title>
		<link>http://thestoryofaredshirt.atayne.com/2008/08/05/atayne-launches-with-some-trashy-competition/#comment-107</link>
		<dc:creator>Michael Hall</dc:creator>
		<pubDate>Wed, 06 Aug 2008 01:46:48 +0000</pubDate>
		<guid isPermaLink="false">http://thestoryofaredshirt.wordpress.com/?p=76#comment-107</guid>
		<description>Thanks Byron &amp; Mike - I can&#039;t tell you how great it felt running under the finish line with all that trash and how inspiring it was to see young 20-somethings get excited to do some good for the environment. It was truly a win/win/win/win for the environment, the race, our young company, and the people involved. As for cleaning up other areas, we have a ton of ideas on how to go about expanding this great service to benefit local communities (and welcome suggestions - so keep em&#039; coming). This event only confirmed our belief that doing good can also be good for business. We are SO PROUD of how hard these young volunteers worked while having fun and doing good. Can&#039;t wait for the next one...</description>
		<content:encoded><![CDATA[<p>Thanks Byron &amp; Mike &#8211; I can&#8217;t tell you how great it felt running under the finish line with all that trash and how inspiring it was to see young 20-somethings get excited to do some good for the environment. It was truly a win/win/win/win for the environment, the race, our young company, and the people involved. As for cleaning up other areas, we have a ton of ideas on how to go about expanding this great service to benefit local communities (and welcome suggestions &#8211; so keep em&#8217; coming). This event only confirmed our belief that doing good can also be good for business. We are SO PROUD of how hard these young volunteers worked while having fun and doing good. Can&#8217;t wait for the next one&#8230;</p>
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		<title>By: Mike V.</title>
		<link>http://thestoryofaredshirt.atayne.com/2008/08/05/atayne-launches-with-some-trashy-competition/#comment-106</link>
		<dc:creator>Mike V.</dc:creator>
		<pubDate>Tue, 05 Aug 2008 20:33:43 +0000</pubDate>
		<guid isPermaLink="false">http://thestoryofaredshirt.wordpress.com/?p=76#comment-106</guid>
		<description>Atayne continues to inspire. I am thoroughly enjoying getting an inside glimpse at some of the ideas you have and decisions you guys are making (all of which seem right on) as you get things rolling. Looking forward to the launch and more so, to see what you all do next!</description>
		<content:encoded><![CDATA[<p>Atayne continues to inspire. I am thoroughly enjoying getting an inside glimpse at some of the ideas you have and decisions you guys are making (all of which seem right on) as you get things rolling. Looking forward to the launch and more so, to see what you all do next!</p>
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		<title>By: Jeremy Litchfield</title>
		<link>http://thestoryofaredshirt.atayne.com/2008/08/05/atayne-launches-with-some-trashy-competition/#comment-105</link>
		<dc:creator>Jeremy Litchfield</dc:creator>
		<pubDate>Tue, 05 Aug 2008 18:32:25 +0000</pubDate>
		<guid isPermaLink="false">http://thestoryofaredshirt.wordpress.com/?p=76#comment-105</guid>
		<description>Bryon, great idea and keep them coming.  We have had conversations around cleaning up different running areas.  When I am in New York, I sometimes workout at a track in McCarren Park in Brooklyn.  People leave so much trash there it looks like a landfill.  

My girlfriend goes there a few times a week and brings as much as she can back each time, but it needs a serious clean-up and more importantly a significant change in behavior by the people using the track.</description>
		<content:encoded><![CDATA[<p>Bryon, great idea and keep them coming.  We have had conversations around cleaning up different running areas.  When I am in New York, I sometimes workout at a track in McCarren Park in Brooklyn.  People leave so much trash there it looks like a landfill.  </p>
<p>My girlfriend goes there a few times a week and brings as much as she can back each time, but it needs a serious clean-up and more importantly a significant change in behavior by the people using the track.</p>
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		<title>By: Bryon Powell</title>
		<link>http://thestoryofaredshirt.atayne.com/2008/08/05/atayne-launches-with-some-trashy-competition/#comment-104</link>
		<dc:creator>Bryon Powell</dc:creator>
		<pubDate>Tue, 05 Aug 2008 18:07:56 +0000</pubDate>
		<guid isPermaLink="false">http://thestoryofaredshirt.wordpress.com/?p=76#comment-104</guid>
		<description>What a great concept and great story! I can&#039;t wait to share it! As I was reading, I was envisioning particular roads and bike paths in DC that could benefit from a race/trash clean up.  

Here&#039;s another idea for you.  In addition to the great idea of having sweeps pick up the course, if the finish is in a park or similar place why not ask participants to spend a few minutes (or hours) cleaning it up! As I think of the DC-area ultramarathons, they tend to start in heavily used urban parks like Great Falls NP and the Hemlock Overlook area of the Bull Run/Occoquan park system.  Just thinking aloud here.</description>
		<content:encoded><![CDATA[<p>What a great concept and great story! I can&#8217;t wait to share it! As I was reading, I was envisioning particular roads and bike paths in DC that could benefit from a race/trash clean up.  </p>
<p>Here&#8217;s another idea for you.  In addition to the great idea of having sweeps pick up the course, if the finish is in a park or similar place why not ask participants to spend a few minutes (or hours) cleaning it up! As I think of the DC-area ultramarathons, they tend to start in heavily used urban parks like Great Falls NP and the Hemlock Overlook area of the Bull Run/Occoquan park system.  Just thinking aloud here.</p>
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